Therabody

Capabilities Used:

Sports Branding & Campaign Development

Script Writing & Visual StorytellingBrad Howell

Athlete Filming in Action

Multi-Platform Content Creation (Broadcast, Digital, Social)

Closeup Product Shots & Animation

Therabody: Collin Morikawa & Cody Bellinger

Therabody’s flagship product, the Theragun, was brought to life through visual stories featuring PGA golfer Collin Morikawa and MLB player Cody Bellinger. We captured real-time recovery sessions, showing how the Theragun enhances athletic performance. The campaign was tailored for broadcast, digital, and social platforms, blending sports branding with recovery-based action.

This campaign was built on real-time use of the Theragun. We created two different visual stories, one with the PGA golfer, Colin and one with MLB slugger, Cody. With their unique styles of play in mind, we wrote the scripts and planned the shoots to show off the best of their abilities and the way in which the Theragun fuels their performance.

These big shots were paired with closeups of the Theragun in action, aiding in the rehab of these athletes in the field. With these core pieces in hand, the campaign strategy employed creative versions for multiple platforms, social, digital and broadcast. The powerful spots pair our sports branding excellence with play-based action to create a high-performing spot for Therabody.