Capabilities Used:
Video Production
VFX & CGI Animation
Custom Story Development
User-Centric Marketing
Technology Demonstration
Inspirational and Informative Content Creation
SharkNinja: FlexStyle
SharkNinja made a bold entrance into the beauty industry with the versatile Shark FlexStyle, a customizable tool for all hair types and styles. Our challenge was to highlight the product’s innovation and endless possibilities through a series of captivating videos. With a VFX and CGI approach, we showcased how the product delivers a personalized experience, putting the user at the forefront of the story.
Our challenge was to tell the story of the product and showcase the possibilities for every hair kind through several videos. The technology is hype-worthy with a wow-factor that has to be experienced and we went with a VFX and CGI approach to make that happen. We wrote a story that put the user front and center, showing why the product is different.
In the span of three weeks, our Build Your Own videos split the line between informative and inspirational. Our technology animation is warm and inviting. We delivered an accessible and exciting intro for the Shark haircare brand. And, all of this helped show off the reach of the FlexStyle.
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