MoneyLion 23XI Partnership

Capabilities Used:

Brand Partnership Strategy

Full-Stack Content Creation

Graphic Design for Suits, Cars & Helmets

Audience Engagement Campaigns & Giveaways

Storytelling & Video Production

Sports Content Creation & Distribution

MoneyLion | 23XI Partnership

In collaboration with MoneyLion and Michael Jordan’s 23XI NASCAR team, Malka created an immersive content experience that went far beyond a typical partnership. We developed a full-stack content universe, from designing team graphics to producing dynamic stories and contests that engaged fans and showcased the drivers, Bubba Wallace and Ty Gibbs.

23XI is Michael Jordan’s NASCAR racing team, which means the competition and the standards are high. We brought the same to the content and the material we created. We created graphics for suits, cars, and helmets, then went farther to build a full stack content universe to showcase 23XI and MoneyLion.

With MoneyLion, we crafted a series of stories and contests featuring the two team drivers, Bubba Wallace and Ty Gibbs. The team let us into the pit to give fans everywhere a MoneyLion view into the fast pace of the sport. And with these super stories we came up with audience driving contests, campaigns, and giveaways. Perhaps you were one of the lucky ones who won gas or cash.