L’Oreal Pride 2022

Capabilities Used:

Corporate Communications Strategy

On-the-Ground Event Coverage

Narrative Development & Storytelling

Multimedia Content Production (Video & Photo)

Pride Parade Videography & Photography

Employee Feature Story Creation

L’Oréal Pride

To celebrate NYC’s Pride Parade and L'Oréal’s LGBTQIA+ Think Tank anniversary, we created a powerful multimedia campaign. Through on-the-ground coverage and employee stories, we amplified the voices of LGBTQ+ employees and allies, capturing the spirit of Pride both at the parade and within L'Oréal’s community.

We gave the spotlight to five L'Oreal employees who shared their experience and how they bring their true selves to life out loud. With L'Oreal’s support, we led the narrative, key messaging, and storytelling with on the ground footage of the Pride Parade in NYC June, 2022. We were on the street with a full videography and photography crew to capture the festivities in action.

We’ve been creating great content and telling powerful stories for L’Oreal since 2017. Our expertise in corporate communications has powered their great people and purpose. And with pride, we produced a multimedia experience that celebrated the values that L'Oreal was proud to share.