Hawk vs Wolf

Capabilities Used:

Set Redesign & Visual Identity

Podcast Production & Direction

Content Strategy & Distribution

Custom Opening Sequence Creation

Graphic Design & Branding

Multi-Platform Content Deployment

Hawk vs. Wolf Podcast

Malka partnered with Tony Hawk and Jason Ellis to revamp their popular podcast, "Hawk vs. Wolf." We redesigned the set, overhauled the visual identity, and brought the essence of skate culture to life. With new graphics, an updated opening sequence, and streamlined content distribution, the podcast doubled its viewership, connecting with a broader audience.

Our task: redesign the set, overhaul the visual identity and rethink the production and distribution. Our design team gave the two a unique graphic look to showcase their long history as board leaders and friends. We created a new opening sequence to show off the best of what the two athletes can do. And finally, we brought a Cali skate-life vibe to the set, making it a place where they could welcome even more friends, new and old.

We strategize, create and disseminate full length, short-clips and cutdowns so Tony and Jason can reach their audience wherever they are. And it shows – Hawk vs. Wolf more than doubled its viewership week over week once we took over.