Deloitte’s blockchain initiative needed a fresh, human-centered approach. We partnered with their internal creative team to develop a relatable narrative around blockchain technology. Using 2D and 3D animation, we visualized complex concepts with emotional depth, creating a video that demystified blockchain for a broad audience, supported by high-end sound design.
We partnered with Deloitte’s internal Green Dot agency’s creative team to conceptualize the story. The direction visualized the blockchain as a surreal space in which humans can act and make a difference. We used detailed 2D and 3D animation with language that made the blockchain understandable to a wide audience.
We finished off the creative direction for this project with high-end sound design. The audio additions gave the space a greater impact and depth. To top it off, we created multiple different versions of this video for Deloitte to use across marketing and sales.
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