Three Olives Vodka: All You Need Is Three

Capabilities Used:

Commercial Production & Creative Development

Lifestyle Photoshoot & Video Production

Cocktail Recipe Content Creation

Multi-Platform Campaign Management

Proximo: Three Olives Vodka

To rebrand Three Olives Vodka for a Gen Z audience, Malka crafted a vibrant campaign that included a high-energy commercial, lifestyle photoshoots, and how-to cocktail videos. Our comprehensive creative approach brought the brand’s new identity to life across digital, social, and PR channels.

Our creative and production teams captured and delivered a brand new photo library. These assets, the bottle, and the lifestyle it promoted are refreshed content for the web, social, and PR campaigns. We produced and directed the lifestyle photoshoot to have the feel of social snapshots to capture the energy and spirit of the brand. Combined with new cocktail recipes and how-to-make videos, the brand has a trove of rich content.

The whole campaign revolved around a commercial spot that brought all these new brand elements to life. We took the energy of the brand, the many tastes of the vodka, and the vibrancy of Gen-Z to create a spot showing how the spirit reframes the everyday. From concepts to scripting, directing to delivering, producing to post-producing, we led every aspect of the campaign in collaboration with Proximo. With an entire team in-house, we were able to streamline the production and energize the creative. You'll agree, all you need is three.