Making MoneyLion Famous with a Beast of a Partnership
For the past decade, MoneyLion has helped millions of Americans make their best financial decisions. But in the ever-growing space of consumer finance, we needed more than a moment to break through. We needed a “Beast Move” to bring MoneyLion to a whole new audience.
When MrBeast, the world’s biggest content creator with over 600 million followers, launched his new show Beast Games on Amazon Prime, we saw the perfect alignment. His mission to change lives paired seamlessly with MoneyLion’s goal to help people make better financial decisions.
We partnered with Beast Games to launch the MoneyLion Beast Games Giveaway with $4.2M in cash prizes, giving viewers at home a chance to win as well. In record time, we executed a 360-degree activation:
  • Developed an 8-Episode Integration bringing MoneyLion directly into Beast Games.
  • Filmed an exclusive show, Beast Games Changed My Life, featuring even more action for the fans
  • Produced an exclusive Launch Premiere Event ahead of the premiere
  • Teamed up with MrBeast and his friends in a massive Social & Creator Campaign
  • Broadcast MoneyLion to the world with 2 Action-Packed TV Spots
  • Got New York to hop aboard the Money Train with a Massive OOH Takeover
  • Relaunched our YouTube with Beast-inspired content and 2 New Original Series
  • #1 Finance App
    Up from #33 in 24 hours
  • #5 Overall App Store Ranking
    Up from being unranked
  • 3.5M+ Giveaway Entries
  • 135% Increase In-App DAU
  • 1B+ Impressions
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